Jerry Nelson started with humble beginnings. At age 18, Jerry's father loaned him and his brother $5,000 and told them to "make it work." Jerry now operates one of the most successful oilfield equipment businesses in the world, Maverick International, based in Beaumont, Texas. But when asked which business he is most proud of, with a chuckle and a grin, he will always say, Frontier Rodeo Company. 

Frontier Rodeo Company started in the early 1990s with a small plot of land and one livestock rig. In the 20 years since Frontier's start, it has become one of the most successful rodeo companies in the world and has been awarded PRCA Stock Contractor of the Year and PRCA Remuda Award—awarded to rodeo companies that demonstrate the highest quality, consistency and compassion for the business. 

Frontier Rodeo Company's breeding program has produced some of the top bucking livestock in the country winning not one, not two, but seven PRCA World Championships for Bucking Stock of the Year. The infamous Medicine Woman, 4x PRCA Saddle Bronc of the Year, along with her pasture mates, Full Baggage and Maple Leaf, have made Frontier Rodeo Company a household name in the rodeo industry. 

While Jerry has achieved much success in his many entrepreneurial endeavors, he is quick to tell you that his greatest accomplishment is his family. Jerry and his wife of 40 years, Beverly, have two children, Candace and Jerry III, and four grandchildren.  

Still just as industrious as yesteryear, he enjoys 12 to 14-hour workdays at Maverick International and credits his grandmother, his mother and his father as the most influential people in his life. He would most like to be remembered as someone who helped those in need—a man who strived for the impossible and a man of his word.

Don Gay is an 8x Professional Rodeo Cowboys Association World Champion Bull Rider. Don grew up in Mesquite, Texas and started rodeoing at age 6. His father, Neal Gay, was a well-known rodeo competitor and rodeo producer. Don was inducted into the ProRodeo Hall of Fame in 1979, and his father was inducted in 1993, becoming the first father and son to receive that honor. Don retired from professional rodeo in 1989 and in 1997 received the PBR’s Ring of Honor.

Since 2000, Don has been the general manager of Frontier Rodeo Company, providing livestock to professional rodeos and bull riding events across the United States. Don also does television commentating for pro rodeo and pro bull riding events throughout the country. From the 1980s to 2000s, he was a commentator for the Mesquite Championship Rodeo when the weekly event was televised. He commentated for Professional Bull Riders (PBR) big-league events on TNN from 1993-2001, Championship Bull Riding (CBR) big-league events on Great American Country from 2009-10, and PRCA Xtreme Bulls big-league events on ESPN from 2003 to 2010 and GAC from 2011 to 2013. From 2003 to 2017 and again since 2020, Don has provided commentary for the bull riding during the live telecasts of the National Finals Rodeo each December.

Terri Gay is the wife of Don Gay, 8x World Champion Bull Rider and General Manager of Frontier Rodeo. Terri considers daughter Talli her greatest reward in life. Terri has been a PRCA secretary/timer since 1977. She has been privileged to work for Neal Gay, Jim Shoulders, Cervi Brothers and currently Frontier Rodeo Company. Terri has timed the National Finals Rodeo three times (Las Vegas, NV), The Inaugural National Finals Rodeo Cowgirls Breakaway Roping in 2020 (Arlington, TX) and The American Rodeo in Arlington, Texas since its inception. Terri is also involved in assisting with publicity while at Frontier events.

Butch is the father of rodeo manager, Heath Stewart. After retiring—if you want to call it that—he and his wife, Brenda, moved to Freedom, Oklahoma to help take care of the day-to-day duties on the Frontier Ranch while the rest of the crew is out producing rodeos. Since starting in 2013, he enjoys looking after the four-legged athletes of Frontier Rodeo Company.

Preston is from Wagner, South Dakota. In March of 2018 he made the move from Goodwell, Oklahoma to Freedom. He is a graduate of Panhandle State University, where he was a member of the rodeo team. Preston and wife, Bailey, live on what we call the backside of the ranch, where he oversees approximately 500 head of cattle. He and his wife have one daughter, Tatum.

Jimmy is from Lowake, TX, he started working for Frontier Rodeo Co. in 2022.  He splits his time up between Lowake & Freedom, OK.  When we're not on the road he works on the ranch as needed.  While at the rodeos he serves as one of the bullfighters and/or arena help.  He's a leather craftsman's and hunting guide when not on the rodeo trail.  He and wife Rudie were married in January of 2024 and he has one sidekick, his Jack Russell Slick.

Chase basically grew up on the Frontier Ranch, he's the son of Frontier Rodeo Manger, Heath Stewart and wife Shay.  He works on the ranch and at the rodeos you can find him sorting/loading livestock and flanking the bulls.