MEET THE FRONTIER STAFF
Gerald J. Nelson Jr., Owner
Jerry Nelson started with humble beginnings. Forty-two years ago at age 18 , Jerry's father loaned him and his brother $5000 and told them "Make it Work". Jerry held true to his grass roots beginnings and "made it work". Jerry now operates one of the most successful oilfield equipment businesses in the world, Maverick International based out of Beaumont, Tx. In that 42 years, Jerry has created many other thriving businesses to include Jerry's Hill Country Restaurant in Beaumont, TX and Elise's Playhouse in Winnie, TX , and the Kentucky Mavericks Professional Basketball franchise in Owensboro, KY. But, when asked which business he is most proud of, with a chuckle and a grin , he will always say, "Frontier Rodeo Co".
Frontier Rodeo Co started in the early 90's with only a few bucking horses and bulls and a small plot of land and one livestock rig. In the 20 years since Frontier's start, it has become one of the most successful rodeo companies in the world. Frontier Rodeo has been awarded the PRCA Stock Contractor of the Year award and the PRCA Remuda Award. These awards are awarded to rodeo companies who demonstrate the highest quality, consistency and compassion for the business. Frontier Rodeo Company's breeding program has proven to produce some of the Top bucking livestock in the country winning not one, not two, but seven PRCA World Championships for Bucking Stock of the Year. The infamous Medicine Woman , 4-Time PRCA Saddle Bronc of the Year along with her pasture mates, Full Baggage and Maple Leaf have made Frontier Rodeo Co a household name in the rodeo industry. Medicine Woman and the other 300 head of livestock enjoys lush green pastures on the 5000 acre Frontier Ranch in Freedom, OK . Frontier Rodeo Co now produces some of the largest events in the country to include "The American" in the Dallas Cowboy stadium, Cody, WY, Arcadia , FL and many many more.
While Nelson has enjoyed much success in his many entrepreneurial endeavors, he is quick to tell you that his greatest accomplishment is his family. Jerry and his wife Beverly were married 40 years in June of 2016. They have two children Candace and Jerry III and four grandchildren.
Still just as industrious as yesteryear, he enjoys 12 to 14 hour workdays at Maverick International, and credits his grandmother, his mother, and his father as the most influential people in his life. He would most like to be remembered as someone who helped those in need, a man who strived for the impossible, and a man of his word.
Heath Stewart, Geneticists and Rodeo Administrator
866-218-5346 Ext 108 - email@example.com
Frontier Rodeos slogan is "Breeding Ground of Champions" and Heath Stewart is the man behind the slogan. Heath is the man behind the plan! Heath Stewart and Jerry Nelson started their partnership in the early 90's when Heath came to work as a ranch associate. However, it didn't take Nelson long to notice the intense knowledge Stewart had for bucking horses and bulls. Shortly thereafter, Nelson and Stewart began working on a breeding program to produce the best livestock in the world. Over the next 20 years Stewart has worked to put together one of the best bucking horse and bull breeding program in the country, with livestock winning numerous awards in the PRCA, and the PBR. Stewart began this herd with 20 mares purchased from a line of retired NFR bucking mares from the Harry Vold string. Then, after many years of experimenting and adding in blood lines from top stallions in the country, Stewart has developed a blood line like no other, with many of these animals being named World Champions more than one year.
Stewart was born in Lake Charles, La. and soon moved with his family to Oklahoma City where his mother and father worked. Stewart has always been involved in the Rodeo industry with his father being and IPRA World Champion Bareback Rider and thereafter a managing staff member for the association. Shortly after high school, Stewart became acquainted with Nelson and has been with Nelson for over 20 years.
Stewart also handles all negotiations for event contracts. Heath can be contacted at firstname.lastname@example.org
Don Gay, General Manager
866-218-5346 Ext 107 - email@example.com
Don Gay is an American eight-time Professional Rodeo Cowboys Association (PRCA) world champion bullrider. Born in 1953 to Neal Gay and Evelyn “Cookie” Foster, he was only a year old when his mother died of leukemia. Neal then married Kay Gay, who raised Don and his brother Pete as her own. Don grew up in Mesquite, Texas, and started rodeo at age 6. His father, Neal Gay, was a well-known rodeo competitor and rodeo producer. Don was inducted into the ProRodeo Hall of Fame in 1979; his father was inducted in 1993, becoming the only father and son to receive that honor. Don retired from professional rodeo in 1989.
Gay does television commentating for pro rodeo and pro bull riding events throughout the country . He has also commentated for Professional Bull Riders (PBR) big-league events on TNN from 1994-2001, as well as the Championship Bull Riding (CBR) big-league events on Great American Country from 2009-10. However, he continues to be involved in CBR, providing live announcing at some events, including the CBR finals. In 1997 he received the PBR’s Ring of Honor.
In 2007 Gay was inducted into the Texas Rodeo Cowboy Hall of Fame along with his brothers Pete and Jim.
- Earned membership in Professional Rodeo Cowboys Assoc. (PRCA) in 1970 while a sophomore at Mesquite High School
- Graduated Mesquite High School in 1972 and qualified for his first National Finals Rodeo (NFR) in Oklahoma City, OK in bull riding
- Qualified 13 years at NFR in bull riding (11 consecutive)
- Won record 8 PRCA world bull riding titles: 1974-77, 1979-81, 1984
- Broke PRCA’s bull riding single season earnings record eight consecutive years, 1974–81
- First rodeo cowboy to receive Special Achievement Award by All Sports Association (ASA) - 1975, 1981, 1984
- Scored career high 97 points on RSC’s famous bull ‘Oscar’ at Cow Palace in San Francisco, CA in 1977; the bull was retired at 1978 NFR after Don rode him in the final time
- Retired from bull riding in 1989
- Owner / Stock Contractor of All Star Rodeo, 1989–1996
- PRCA Board of Directors (Stock Contractor), 1995–1996
- An original inductee in Pro Rodeo Hall of Fame, Colorado Springs, CO in 1979; joined by his dad Neal in 1993; The only father-son team in rodeo shrine
- TV color analyst: ESPN, TNN, OTDCH, RFD
- Wrangler Endorsee
- Boyd Gaming Rodeo Ambassador
- National Finals Tonight Show, Las Vegas, NV – Host since 2007
Debra Green, Director of Marketing and Finance
866-218-5346 Ext 102 - firstname.lastname@example.org
Debra Green ,Director of Marketing and Finance, brings over 30 years experience in the Rodeo Industry to Frontier Rodeo Co. Sponsorships , advertising placements, promotions and much more are handled through Debra. Debra is a graduate of McNeese State University , Lake Charles, LA and is also a former National Finals Rodeo Barrel Racing qualifier.
Frontier Rodeo Co offers many marketing opportunities that provide many rewarding returns on your investment. Frontier offers national, regional and local sponsorships to fit your needs. Contact Debra by email at email@example.com for more information.
Gary Green, Operations manager
866-218-5346 Ext 101 - firstname.lastname@example.org
Gary Green is what you call the behind the scenes man for all of the ancillary events such as Opening Ceremonies, Lights and Sound Set up for the rodeo event as well as set up of staging for entertainers. Gary is also in charge of our Jumbotron set up. Gary can be contacted email@example.com Gary is a former National Finals Rodeo qualifier in the Steer Wrestling, 1982 - 1988 and is also an Olympic Gold and Silver medalist in Rodeo in 1988
Beverly Johnson, Merchandise Manager
866-218-5346 Ext 109 - firstname.lastname@example.org
Beverly Johnson, from the state of Alabama, is our Merchandise manager. Beverly has many years of experience in the industry and and is a graduate of Central Alabama Community College , Alexander City, Al. in Animal Dairy Science. Beverly has experience in the stock market with many years service with Sheraron Lehman Brothers Brokerage.
Renee Baker, Administrative Assistant
866-218-5346 Ext 106 - email@example.com
Renee was born and raised in south Louisiana, where she is a licensed Practical Nurse as well as a Notary Public. She also has 30+ years experience working in the rodeo industry in all aspects of the profession. At any given time you may see her helping out in the ticket office, in the marketing department, at a merchandise booth , accounting or even time keeper during an event. Renee' is married to PRCA Gold Card member Mike Beasley.
Terri Gay, Rodeo Timer
Terri Gay is the wife of Don Gay, 8-Time World Champion Bull Rider and General Manager of Frontier Rodeo. Terri considers daughter Talli her greatest reward in life. Terri has been a PRCA secretary/timer since 1977 (privileged to work for Neal Gay, Jim Shoulders, Cervi Brothers, and currently Frontier Rodeo Co) Terri has timed the National Finals Rodeo 3 times, as well as "The American" (Arlington, TX ) 3 times. Terri is also involved in assisting with publicity while at Frontier events.
Jennifer Jeanes, Rodeo Timer and Opening Ceremonies
Jennifer is an official rodeo time keeper and also presents the American flag during opening ceremonies at Frontier events. Jennifer's husband Blue Jeanes is the bullfighter (cowboy protection during bull riding) for Frontier at all events.
Kent Magnuson, Pilot
Kent Magnuson is a full time pilot for the Frontier Rodeo staff and owner , Mr. Jerry Nelson. Kent has been flying since 1978 and has accumulated over 23,000 flight hours and growing. He is Airline Transport Pilot rated. His first employer was World Champion Bull Rider, Don Gay in 1980. During that same time period, he also flew for other Top PRCA cowboys, Lyle Sankey and Bruce Ford. In 1983 Kent flew Bobby Brown's Rodeo Air aircraft, primarily transporting World Champion roper , Roy Cooper. Kent is also one of only a few pilots who flew an FAA dedicated Medivac aircraft everyday and night during the 9-11 crisis. Kent grew up working on family owned cow ranches in Nebraska Sandhills and is still involved. When not flying, Kent and his wife, Beth Baxter, both compete in 4D barrel racing events year around nationwide. They live near Kearney, Nebraska.
Blue Jeanes, Bull Fighter
Blue Jeanes is the son of the late Robert Jeanes, professional rodeo announcer of Dayton, TX and Mary Jarolim of West Palm, FL. Blue started fighting bulls in 1989 and got his PRCA card in 1996. Blue has worked rodeos, PBR’s and Extreme Bulls and traveled from coast to coast. Blue has worked events such as Laughlin, NV Extreme Bull and the Ft. Worth Stock Show and Rodeo. He has been fortunate enough to have worked the National High School and Junior Rodeo finals, which is televised on RSD TV. He has also worked the Buc Days Pro Rodeo in Corpus Christi, TX, the All Florida Pro Rodeo in Arcadia, FL and the Pasadena Stock Show and Rodeo in Pasadena, TX for the past 11 years. Blue is married to Jennifer and is the father to Graci Jeanes. When he’s not fighting bulls, he enjoys spending time with his family and running his 3rd generation family ranch.
- 4 Time Bull Fighter of the Year by Cowboys Professional Association
- Won Texas Extreme Bulls - televised on GAC Network
- Semi-Finals Qualifier in the American - Mesquite, TX
- Featured in Instyle Magazine
Paula McIntyre, Assistant
337-400-7964 - firstname.lastname@example.org
Lacey McIntyre, Assistant
337-400-7964 - email@example.com
John Guidry, Merchandise Assistant
866-218-5346 - firstname.lastname@example.org
Rex Bugbee, Pick-Up Man
Rodeo Pick-Up Men are vital to the safety of the rodeo cowboys. A Pick-Up Man’s job is to rescue the cowboy after his eight second ride from a bucking bronc. The cowboy’s job is to first ride the bucking bronc for the eight second ride with one hand, then grab on with two hands and wait until the Pick-Up Man rides in along side the bronc and picks him up safely. The cowboy is then easily set to the ground without injury. The Pick-Up Man also removes all equipment from the bronc and remove the bronc from the rodeo arena after the competition.
Pick-Up Men also play a role in the calf roping and steer wrestling events by roping calves and steers after competition and gentling coaxing them out of the arena. Pick-Up Men are a vital part of keeping the show fast paced. They have a great rapport with the livestock and have years of training in horsemanship.